Initially launched in 2010, the CT 200h has received a significant overhaul for 2014, promising characteristic levels of luxury in a high quality, good-to-drive package.
Representing the latest interpretation of the ‘Amazing in Motion‘ Lexus mantra, the ad combines beguiling images of fish, fabrics, smoke, liquids and flowering plants, which signify the model’s more striking outward appearance and sharper driving dynamics.
The CT range benefits from a range of dynamic tweaks for 2014, including revised suspension and enhanced aerodynamics. Furthermore, the hybrid drive system’s transmission control has been remapped to allow a more linear build-up of engine revs.
All of these changes are brought to life by the advert’s pumping hip-hop soundtrack by Donnie Daydream featuring Richie Sosa. Entitled Dropzone, it is designed to represent the effect of the CT’s involving handling on the driver.
The ad closes with a voice-over, announcing that the new CT is ‘Amazing in Motion’. The voice is that of Oscar-nominated actor Chiwetel Ejiofor, perhaps best-known for his recent leading role in 12 Years a Slave.
Lexus burst onto the premium automotive scene in 1989, when the LS 400 luxury saloon made its debut at the Detroit Motor Show. The embodiment of obsessive engineering and craftsmanship, the model was known internally as ‘Circle F’ and was the work of 60 designers, 1400 engineers split up into 24 teams, 2300 technicians and over 200 support workers.
Under the bonnet was a 4.0-litre V8 engine that is still regarded as an engineering masterpiece. The result of extensive testing, a total of 973 prototypes were put through their paces before the powerplant was deemed ready for production. For example, to ensure smooth running and supremely refined performance, engineers reduced normal machining tolerances by up to 50 per cent.
It was fitting then, that the television advert produced for the LS, and indeed the one that launched Lexus to the world, focused on efforts to make the model the smoothest luxury car of all time.
Entitled ‘Balance’, the advert sees an LS 400 accelerating on a rolling road, with 15 champagne glasses stacked on its bonnet.
As the car ascends through the powerband and on to 55mph, champagne is poured into the top glass, gradually filling the glasses below. The car continues to accelerate to 145mph, and because so few vibrations are transmitted into the car’s bonnet the glasses do not move, and not a sip of champagne is spilled.
The camera then pans to the front of the car, and a title card reads ‘Lexus: The relentless Pursuit of Perfection’, which remains a Lexus philosophy a quarter of a century later.
Representing the latest interpretation of the ‘Amazing in Motion‘ Lexus mantra, the ad combines beguiling images of fish, fabrics, smoke, liquids and flowering plants, which signify the model’s more striking outward appearance and sharper driving dynamics.
The CT range benefits from a range of dynamic tweaks for 2014, including revised suspension and enhanced aerodynamics. Furthermore, the hybrid drive system’s transmission control has been remapped to allow a more linear build-up of engine revs.
All of these changes are brought to life by the advert’s pumping hip-hop soundtrack by Donnie Daydream featuring Richie Sosa. Entitled Dropzone, it is designed to represent the effect of the CT’s involving handling on the driver.
The ad closes with a voice-over, announcing that the new CT is ‘Amazing in Motion’. The voice is that of Oscar-nominated actor Chiwetel Ejiofor, perhaps best-known for his recent leading role in 12 Years a Slave.
Lexus burst onto the premium automotive scene in 1989, when the LS 400 luxury saloon made its debut at the Detroit Motor Show. The embodiment of obsessive engineering and craftsmanship, the model was known internally as ‘Circle F’ and was the work of 60 designers, 1400 engineers split up into 24 teams, 2300 technicians and over 200 support workers.
Under the bonnet was a 4.0-litre V8 engine that is still regarded as an engineering masterpiece. The result of extensive testing, a total of 973 prototypes were put through their paces before the powerplant was deemed ready for production. For example, to ensure smooth running and supremely refined performance, engineers reduced normal machining tolerances by up to 50 per cent.
It was fitting then, that the television advert produced for the LS, and indeed the one that launched Lexus to the world, focused on efforts to make the model the smoothest luxury car of all time.
Entitled ‘Balance’, the advert sees an LS 400 accelerating on a rolling road, with 15 champagne glasses stacked on its bonnet.
As the car ascends through the powerband and on to 55mph, champagne is poured into the top glass, gradually filling the glasses below. The car continues to accelerate to 145mph, and because so few vibrations are transmitted into the car’s bonnet the glasses do not move, and not a sip of champagne is spilled.
The camera then pans to the front of the car, and a title card reads ‘Lexus: The relentless Pursuit of Perfection’, which remains a Lexus philosophy a quarter of a century later.
